Last month, we attended the Texas High School Football convention held in Houston, TX, and discovered that coaches would like more exposure for their team, fans and recruiters.
By streaming the games, these schools can allow recruiters from all over the country to watch their games either live or on demand. Many Alumni would still have an interest in tuning in if only they were given the opportunity to watch.
Today, most high schools in the U.S. record their football games to video, but what they do with the video content varies from school to school. Some high schools have elaborate productions with multiple cameras with different camera angles – including end zone and on-field cameras. However, the majority of schools are using 2-3 cameras on a press box to record a wide angle shot and use another camera to follow the action. Coaches use the recorded football games for training purposes as well as recruiting. Now imagine taking the live feed from those same cameras and connecting it to a switcher, replay device, then finally to an encoding device. With this workflow you could send that live feed to your desired audience with a professional look and feel to the video. Datavideo has a complete solution to take you to this level of professional production.
At this point, you may ask some basic questions about your ability to produce a live event. You might be asking the following questions:
• Who would watch the live stream?
• Wouldn’t such a production be too expensive?
• Who could you get to produce the event?
These are valid questions that should be addressed before attempting such a production. Datavideo has developed an affordable, professional and simple workflow to bring a live production from your game without adding any additional cameras. Let’s see how Datavideo can help with the above concerns for live football streams:
Who is Your Audience?
Who would watch –Most likely, there are many alumni of your high school that would have an interest in watching a big match up during the season. These fans might be willing to watch a stream, but are either out of town, or not willing to drive to an away game. If the production was professional (with announcers and replay), those fans are more likely to watch. Perhaps many boosters and fans would consider purchasing the stream, which would be an excellent fund-raiser for the team. Also, most football programs are looking for ways to promote their student athletes to take their game to the next level. Having complete games online either live or “on-demand” will help promote the players as well as the coaches.
Too Expensive – Streaming costs have come down in price over the years. A typical broadcast stream through Ustream is very affordable ($150 a month). YouTube will allow you to stream for free. Both of these services offer a “pay-per-view option where the viewer could pay through Paypal to see the live football game. You set the price, but since the money is being used as a fundraiser, many more fans would see this as an opportunity to donate to the team. The cost of the equipment is also affordable. The workflow from Datavideo is under $4K, which includes the SE-700 4-input HD switcher ($1,799), the HDR-10 instant replay unit ($1,499), and the NVS-25 for recording and streaming ($800). Connect an inexpensive audio mixer to the switcher (for your announcers) as well as a laptop for graphics (overlay the score and play commercials from the laptop). Certainly the revenue generated from a Pay-Per view would cover the cost in less than one season. Many schools already have paid sponsors for the football team. By playing a paid commercial spot during the stream, additional revenue could be added by the sponsor.
Who would produce the work – All you need is a student to run the switcher, another student to operate the replay and 1-2 commentators (students, teachers or any experienced announcer). It may not be NFL quality announcers, camera work or replay, but by switching from multiple camera angles and having the ability to replay the wide shot, this will enhance the production enough to keep fans interested in the game.
The items shown in the above workflow are new products from Datavideo – released at NAB in April 2015. No case studies are yet available for this workflow. However, Datavideo will be working with several schools, including Tustin Tillers (California) who will be streaming their first game in school history at their home opener next month using the proposed workflow above. Stay tuned for a follow-up case study with video and analytics in October 2015.